The Weeknd Nominated For Kids Choice Award for Song About Addiction

The Weeknd has been nominated for a Nickelodeon Kids’ Choice Award for the highly-celebrated “Can’t Feel My Face.” The song, which has been praised as a Michael Jackson-esque pop throwback, seems to deviate from the usual subject matter and tempo of the Canadian R&B artist, whose music primarily deals with drug addiction and sex. 

However, “Can’t Feel My Face” personifies drug addiction (cocaine, it seems) in the form of a woman. Its opening lyrics: “And I know she’ll be the death of me, at least we’ll both be numb.” And in its chorus: “I can’t feel my face when I’m with you, but I love it.”

And then there’s the pre-chorus:

She told me, “Don’t worry about it”
She told me, “Don’t worry no more”
We both know we can’t go without it
She told me you’ll never be alone

Nevertheless, without close inspection, the narrative (on the surface) doesn’t tell a particularly scandalous story. By The Weeknd standards, evenly the thinly-veiled cocaine references are quite mild.